Domestic
PR |
Mass Media PR |
TV Advertising
- 3 major broadcasting stations are scheduled to insert spot
ads and exhibition special and planning ads.
Cable broadcasting ads were inserted.
Main shipbuilding yards’ own broadcasting system will insert
ads.
Radio - 3 major
broadcasting station and Busan local radio are scheduled to
insert spot ads.
Exhibition PR ads will be inserted in main popular broadcast
programs.
Electric Sign
- Ads will be inserted frequently in the signs of Busan City
Hall and BEXCO
Subway - Screen
ads will be inserted in the subway. |
| Ads using Molding Materials |
Advertising
tower - Scheduled to be installed in front of
Busan City Hall and BEXCO.
Overpass - Exhibition
guide advertising placard will be installed.
Exhibition banner
- Scheduled to be installed around BEXCO and Busan City Hall.
Placard - Scheduled
to be installed at the crowded area such as main shipbuilding
industry of Busan and Kyeongnam, including ‘bienvenue’ banner
installed at Busan Station and Busan Int’l Airport, BEXCO. |
| Magazine and Press PR |
Major daily ads
Related monthly periodicals ads
Other technical journal ads |
| Internet Ads |
Ads in main internet communities
Banner ads in main business sites, such as Yahoo, Naver, etc.
E-mail campaign to about 150,000 people
FAX campaign ads to 2,000 FAX campaign related companies
Exhibition banner ads via related internet search companies |
| Other PR |
- Optimize exhibition-visiting
effect by operating a shuttle bus to
shipbuilding yard
- Conduct exhibition PR by means of main government and public
offices including embassies.
- Reissue promotion features by conducting press reporter session.
- Produce and arrange exhibition guideline and leaflets at
information center and Busan City |
Overseas
PR |
Famous exhibition
PR booth and
exhibition guide |
- Install booths at China Marine Week 2004
PR and conduct the
exhibition PR.
- Participate at Greece Posidonia 2004 and conduct the exhibition
PR
- Participate at Germany SMM 2004(Shipbuilding, Machinery &
Marine
Technology Int'l Trade Fair) and conduct the exhibition PR.
- Participate at Norway Norshipping 2005 and conduct the exhibition
PR. |
| Ads in reputable magazines |
- Ads in Norway’s Trade Wind journal.
- Ads under mutual business agreement with Britain’s Sea Trade.
- Ads under mutual business agreement with Singapore’s Riviera
Maritime Media |
Ads in Internet
E-mail |
- Deliver exhibition
e-mail PR and conduct FAX campaign to potential
clients via Reed company which, as a co-exhibition
sponsor, is
concentrating on attracting overseas companies.
- Conduct exhibition PR under cooperation with shipbuilding
materials and machinery associations in each country. |
